The Management/Marketing Certificate will prepare the student for entry-level positions in marketing for all types of businesses. The program will familiarize the student with the skills needed for understanding the effects of marketing on an organization. Areas of study will include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate can prepare students for industry-wide certification. The Management/Marketing Certificate can also be used toward an Associate of Applied Science in Business Degree.

 

Required Coursework

ACCT 100 Fundamentals of Accounting 4 credits
ACCT 111 Principles of Accounting I* 4 credits
BUS 153 Advertising 3 credits
BUS 250 Principles of Marketing 3 credits
BUS Electives with “ACCT” or “BUS” prefix 7 credits
BUS 282 Marketing Practicum – AMA certification attainable 4 credits
Total: 25 credits
*Course has a prerequisite

 

Effective: Fall 2011
Current/Updated: 3/17/16