4 Credits, 4 Contacts

This class is a capstone class in Marketing. It will prepare students in several areas of Marketing to include the following: Marketing Research, Social Media, Networking, Sales, and Career Development. The practical application of this material in Marketing will allow students to go beyond this class to achieve American Marketing Association (AMA) Collegiate Certification Programs for students. This certification is not included in this class but will be available in conjunction with this class. These certifications must be completed beyond the class requirements, and will be issued from the AMA.

Pre-requisite: ACCT 100, ACCT 111, BUS 153, BUS 205