marketing strategy Concept. Chart with keywords and icons. The meeting at the white office table

Management/Marketing Certificate

Course OverviewCourse GuideAdditional InformationGainful Employment Disclosure
 

The Management/Marketing Certificate will prepare the student for entry-level positions in marketing for all types of businesses. The program will familiarize the student with the skills needed for understanding the effects of marketing on an organization. Areas of study will include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate can prepare students for industry-wide certification. The Management/Marketing Certificate can also be used toward an Associate of Applied Science in Business Degree.

 

 

Required Coursework

ACCT 100 Fundamentals of Accounting 4 credits
ACCT 111 Principles of Accounting I* 4 credits
BUS 153 Advertising 3 credits
BUS 250 Principles of Marketing 3 credits
BUS Electives with “ACCT” or “BUS” prefix 7 credits
BUS 282 Marketing Practicum – AMA certification attainable 4 credits
Total: 25 credits
*Course has a prerequisite

 

Effective: Fall 2011
Current/Updated: 3/17/16

 

 

Employment Information

Is this for me?
Consider a career as a marketing
manager if you are creative,
outgoing, friendly, communicate
well, attentive to detail, and
skilled in computer use, budgeting,
negotiating, and long-term planning.

Marketing managers oversee the promotion of a business or product. They create, execute and evaluate advertising campaigns over multiple channels, develop strategies to publicize new products, listen to customer feedback, and report to upper management. They build relationships with media, vendors, employees and clients to ensure their company is presented in the best light possible.

While traditional communication skills are important for this field, digital marketing skills such as search engine optimization, analytics and staying up to date on social media are increasingly important.

According to the Bureau of Labor Statistics Occupational Outlook Handbook, the 2016 median salary for marketing managers was $131,180 per year.


Glen Oaks Program
The Management/Marketing Certificate prepares students for entry-level positions in marketing for all types of businesses, by familiarizing them with the skills needed for understanding the effects of marketing on an organization. Areas of study include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate can prepare students for industry-wide certification. The Management/Marketing Certificate can also be used toward an Associate of Applied Science in Business Degree.

Outlook
According to the U.S. Bureau of Labor Statistics Occupational Handbook, the overall employment of advertising, promotions, and marketing managers is projected to grow nine percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary by occupation.

Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

 

 


 

Administrator