|ACCT 100 Fundamentals of Accounting||4 credits|
|ACCT 111 Principles of Accounting I*||4 credits|
|BUS 153 Advertising||3 credits|
|BUS 250 Principles of Marketing||3 credits|
|BUS Electives with “ACCT” or “BUS” prefix||7 credits|
|BUS 282 Marketing Practicum – AMA certification attainable||4 credits|
|*Course has a prerequisite|
Effective: Fall 2011
Marketing managers oversee the promotion of a business or product. They create, execute and evaluate advertising campaigns over multiple channels, develop strategies to publicize new products, listen to customer feedback, and report to upper management. They build relationships with media, vendors, employees and clients to ensure their company is presented in the best light possible.
While traditional communication skills are important for this field, digital marketing skills such as search engine optimization, analytics and staying up to date on social media are increasingly important.
According to the Bureau of Labor Statistics Occupational Outlook Handbook, the 2016 median salary for marketing managers was $131,180 per year.
The Management/Marketing Certificate prepares students for entry-level positions in marketing for all types of businesses, by familiarizing them with the skills needed for understanding the effects of marketing on an organization. Areas of study include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate can prepare students for industry-wide certification. The Management/Marketing Certificate can also be used toward an Associate of Applied Science in Business Degree.
According to the U.S. Bureau of Labor Statistics Occupational Handbook, the overall employment of advertising, promotions, and marketing managers is projected to grow nine percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary by occupation.
Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.