Glen Oaks Community College

Management / Marketing Certificate

Are you intrigued by the different levels of management in an organization and how they work together? Do you often wonder why people do the things they do? Do you have creative abilities and analytical savvy to apply to marketing products and services for business success?

The Glen Oaks Management/Marketing Certificate prepares one for entry-level positions in marketing for all types of businesses. Areas of study include advertising, promotions, market research, retailing, and forecasting. Completion of this certificate prepares students for industry wide certification.

Diverse Modern Office: Businessman Leads Business Meeting with Managers, Talks, uses Presentation TV with Statistics, Infographics. Digital Entrepreneurs Work on e-Commerce Project.
Program Information

Is this for me?

Consider a career as a marketing manager if you are creative, outgoing, friendly, communicate well, attentive to detail, and skilled in computer use, budgeting, negotiating, and long-term planning.

Employment Information

Marketing managers oversee the promotion of a business or product. They create, execute and evaluate advertising campaigns over multiple channels, develop strategies to publicize new products, listen to customer feedback, and report to upper management. They build relationships with media, vendors, employees and clients to ensure their company is presented in the best light possible.

While traditional communication skills are important for this field, digital marketing skills such as search engine optimization, analytics and staying up to date on social media are increasingly important.


According to the U.S. Bureau of Labor Statistics Occupational Handbook, the overall employment of advertising, promotions, and marketing managers is projected to grow nine percent from 2016 to 2026, about as fast as the average for all occupations. Employment growth will vary by occupation.Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

Apply your certificate toward a degree

This certificate program applies toward the Associate of Applied Science in Business Degree (62 credits) which is designed for those moving directly into the workplace upon graduation. This flexible degree offers a wide range of classroom experiences in accounting, computers, management, marketing, administrative assistant, supervision and medical-related careers.