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Useful Information

Branding and Identity Guide

The consistent use of identifying elements is important in building and maintaining any brand identity. This page provides a guide to create a brand for Glen Oaks Community College. Internal and external materials should be designed in accordance with these guidelines.

Identifying & Usable Elements

Official Seal

Black | Green | White | Color

The official College seal is the formal element representing the institution, mission, vision and goals, and should be used with documents that are formal in nature. Some examples are letterhead, degrees and certificates. The seal should typically be used in conjunction with the nameplate.

Nameplate

Black | White | Green | Yellow
Green & Yellow | Green & Gold

The Nameplate more clearly spells out the College name. It should be used with the seal for formal documents or with the leaf for promotional purposes and marketing materials.

Leaf

Black | Green | White

The leaf represents the leaf of an oak tree. It should be used in conjunction with the nameplate on promotional and marketing materials.

Text Leaf

Black | White | Green | Yellow

The leaf represents the leaf of an oak tree. This is the new vertical rendition of the GOCC Leaf Logo.

Viking Helm

Black | Color | White

The Viking Helm is the College’s new mascot logo, used primarily in representing and promoting the Glen Oaks Community College sports teams and athletic events.

Note: The metallic gold in the nameplate is an option that can be used on more formal documents, special invitations, anniversary materials, employee recognition events, and celebratory related events.

Branded Colors

The primary colors are Green and Gold. The Green will be White Oak Leaf Green (Pantone 7484C); and one of the gold shades 1) White Oak Yellow (Pantone 1235C); 2) Metallic Gold (Pantone 874C); or Copper Gold (Pantone 139C). The accent colors can be used as secondary colors, and should not be used to cover greater than 20 percent of the page.

Pantone 7484C
RGB = 0,86,63

Pantone 1235C
RGB = 255,184,25

Pantone 874C
RGB = 141,112,78

Pantone 139C
RGB = 178,109,1

Accent Colors

Pantone 729C
RGB =
183,129,79

Pantone 534C
RGB =
31,53,94

Pantone 423C
RGB =
138,140,140

Pantone 201C
RGB =
164,31,53

Pantone 2746C
RGB = 16,30,142